Electronic Arts, the giant game maker that has had trouble finding new hits, thinks shooting robots can be done cheaper, easier and in more places. A couple of days back, Electronic Arts demonstrated a sophisticated multi-player video game, complete with three-dimensional graphics and rich illustration. It is written in an Internet standard called HTML5 that enables the game to be played entirely through a Web browser. That means people can play it on smartphones, tablets, personal computers without a dedicated gaming device, or they could play it on gaming machines.

The game, called “Strike Fortress,” has development costs substantially less than a game for a console system of similar quality, said Richard Hilleman, chief creative director at E.A. E.A is showing the game at Google I/O, Google’s annual conference for software developers. 

In an article posted in The New York Times, Quentin Hardy says that a game like “Strike Fortress” in HTML5 is something of the holy grail for the gaming industry. HTML5 could sharply reduce development costs, game developers have been concerned HTML5.

To read this interesting article visit: http://bits.blogs.nytimes.com/2012/06/27/e-a-and-google-got-game/